
Empowering Businesses Through People-Centered Solutions
J Simpson And Associates
was founded in 2003 with a mission to help leaders build high-performing teams and achieve their goals. With over 43 years of experience in the retail automotive industry and 35+ years of coaching, Jim Simpson has dedicated his career to creating workplaces where people thrive.
Whether it’s guiding companies to exceed $100 million in annual sales, turning struggling businesses into profitable ventures, or mentoring leaders one-on-one, Jim’s proven strategies deliver measurable results.
At J Simpson And Associates, we believe leadership isn’t just about systems—it’s about people. Our tailored solutions empower businesses to unlock their team’s potential and drive sustainable success.
With decades of experience, Jim Simpson has worked across industries to help businesses thrive. As a certified DiSC Behavioral Trainer and an expert in team building, strategic planning, and leadership development, Jim offers unique insights that inspire transformation.
Over 4,000 hours of one-on-one coaching experience.
Certified trainer for Everything DiSC behavioral training.
Successfully managed two of the largest Chrysler dealerships, achieving $100M+ in annual sales.
Former Vistage Chair, leading and mentoring business owners in achieving their goals.

Our Proven Impact
Personal Accountability
We take full ownership of our actions, commitments, and results, ensuring we lead by example.
Service
Our focus is on delivering exceptional value and support to our clients, putting their needs at the heart of everything we do.
Transparency
We believe in honest, open communication, ensuring clarity and trust in all our interactions.
Continuous Learning
We are committed to growth, staying ahead of industry trends, and refining our skills to better serve our clients.


Bailey Knuth
Founder of Trust Design Agency
The more I meet people who've worked with Jim, the more I'm flabbergasted that I have the opportunity to be coached by someone with such an outstanding portfolio. As the owner of a small business with a big vision, I've needed someone who can help me turn massive goals into tangible steps.
Jim has done just that for me. He truly cares to make a difference in the lives of people, ready to take time for the teams of large corporations and the single person startups alike. Thanks for helping me scale Trust Design Agency, Jim!

Chris Lamphear
President, LL Custom Contracting, Inc.
The ability to customize the PXT assessment and disc profiles to our company’s needs has been a game-changer. With Jim’s guidance, we’ve found the right hires and strengthened our team’s communication. His dedication to ensuring timely assessments made all the difference in our hiring process.
I appreciate the impact he’s had on our company! If you have anyone that has questions about the realized benefits of the products you have, I would be happy to talk with them to explain our successes.